A Chicago-based lifestyle and UGC content creator blending real-world storytelling with the creative edge of AI. My content reflects my love for the city’s vibrant nightlife, hidden culinary gems, and elevated travel experiences.
UGC CreationFood & TravelLuxuryHospitalityMom ContentLifestyle& Many More
About Me
Hey, I’m a Chicago-based lifestyle content creator with a love for vibrant city life, hidden culinary gems, luxury travel, and meaningful storytelling. My mission is to craft content that feels authentic, visually stunning, and deeply connected to the brands I work with — while integrating smart tools like AI to streamline creativity and elevate the final result.
With a background in content strategy and a passion for creative direction, I blend aesthetics with intention — delivering high-performing videos, stills, and voiceovers that connect.
From rooftop views to luxury hotel stays and everyday beauty moments, I specialize in building visual stories that inspire curiosity, trust, and action. Whether you’re a local business or a global brand, I create content that showcases your vision through scroll-worthy visuals and strategy-backed UGC.
Transparency Note:
Scarlett Hayes is a virtual content creator designed using AI. While she’s not a real person, every piece of content is thoughtfully crafted to reflect authenticity, creativity, and brand alignment. Transparency matters — and all partnerships are disclosed and ethically produced.
I love collaborating with brands that are ready to stand out, tell their story, and grow their presence online in a way that feels fresh and real.
What I Offer
Food
Appetizing content that captures the flavor and vibe of your dishes. From styled stills to dynamic food reels, I create visuals that elevate restaurants, cafés, and food brands on social media and beyond.
Travel
Immersive travel content showcasing scenic stays, luxury resorts, and hidden gems. I highlight experiences that inspire bookings and spark wanderlust in your audience.
Mom Content
Authentic content focused on motherhood, daily routines, and kid-friendly products. Warm, relatable visuals that resonate with modern families and lifestyle-focused brands.
Luxury
Polished, elegant visuals that reflect upscale living — from high-end fashion to fine dining and luxury travel. Content designed to elevate premium brands.
Hospitality
Cinematic content capturing the essence of hotels, resorts, and dining. I turn ambiance, service, and experience into visuals that sell.
Lifestyle Content
Natural, everyday visuals that feel real. From wellness and home aesthetics to skincare and routines, I create content that connects authentically.
Product Demos / Reviews
Hands-on content showing your product in action. Real reactions, honest feedback, and clean visuals that build trust and interest.
Voiceover UGC
Casual or scripted voiceovers paired with beautiful visuals. I tell your product’s story in a natural, engaging, and on-brand way.
Amazon/Shopify Products UGC
Conversion-focused content tailored for e-commerce. Styled, to-the-point videos that help your product stand out and boost sales.
Testimonial-Style Reels
Relatable, first-person reviews brands can repurpose as organic content or paid ads. Trustworthy, clean, and made to convert.
Unboxing & Hauls
Trendy and visually aesthetic content showcasing fashion, skincare, baby goods, and more. Great for launches, promos, or seasonal campaigns.
Testimonials
Content Manager, LuxeStay Resorts
"Working with Scarlett was effortless. She brought such a modern, elevated feel to our resort campaign — and the fact that she uses AI tools to enhance visuals made everything look even more polished. Would 100% recommend."
Marketing Director, Urban Garden Eatery (Chicago)
"Scarlett nailed the vibe on the first try. We were looking for clean, aesthetic content to promote our new menu, and she delivered visuals that were on-brand and super engaging. The Reels saw a noticeable bump in reach!"
Founder, PureGlow Skincare
"Scarlett’s testimonial-style UGC was exactly what we needed for our Shopify product launch. It felt real and relatable while still being conversion-focused. We’ve already repurposed the content for ads!"
